The best role of business online is that of interdependency. We’ve all heard the old saying, “No man is an island.” When it comes to online business this is especially true. If a business owner who takes their business into the online world determines they will be self reliant and never accept the help of anyone then that individual will not be in business long enough to change their minds. It is accepted fact that the greatest tool for long-term exposure to your website is through Search Engine Optimization (SEO). Without it potential customers can’t find you. It is unreasonable to expect that you can adequately develop a website without optimizing your website for the best possible search engine ranking. Search engines also place a high value on sites that have links placed on existing sites. These ‘backlinks’ demonstrate to search engines that others trust your site. By placing your link on their website these other businesses indicate a trust and recommendation for your site. In effect the two strategies listed above rely exclusively on what others can do for you when it comes to your online business. Shirley Temple once proclaimed in her movie Rebecca of Sunnybrook Farm, “I’m very self-reliant.” American westerns are filled with lines dealing with pulling yourself up by your bootstraps and holding down the fort. Many of us have grown up to believe if we want something done right we have to do it ourselves. This thinking is in opposition to the rules associated with an online business. The online world can only exist because people share. Individuals share technology, but the also share links, reviews, blogs, forums and a wide range of other marketing strategies that find a commingling of interdependency. In online business you are as dependent on others as they may be on you. Unlike the word ‘dependent’, the term interdependent indicates a mutual dependency. In other words you are depending on others to help provide links back to your site while they are equally dependent on you (or others) for the success of their business. Have you really taken a proactive approach to networking? It’s possible you are reading this today and you’ve never considered asking someone else to place a link to your site on his or her online business site. It can feel awkward depending on others to achieve online success especially if you’ve been lead to believe reliance on others is also a sign of imposing on their otherwise brilliant generosity. I suppose it could be a deep-seated sense of pride that makes it hard to consider the need to ask others for help. However, the truth is depending on others is really what has made the Internet possible. The growth of this online world is comprised of a link of computers, networks and servers that are connected in a way that provides the maximum benefit for all. Building an online business can feel a bit like trying to build a house of cards. Without the ability to rely on the other ‘cards’ around you it is virtually impossible to build. Interdependence. This is the essence of online business.
About The Author
Scott Lindsay is a web developer and entrepreneur. Make your own website in just 5 minutes with HighPowerSites at: http://www.highpowersites.com or Build A Website at: http://www.buildagreatsite.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
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Sabtu, 20 September 2008
Internet And Business Online
Working With Affiliate Programs
Everywhere you look you see affiliate program offers forevery product or service that you can think of. Some havefully automated systems that sell high volumes of hardproducts all over the world. In case you don't know, "hard"products are those that you can touch...unlike an ebook ordownloadable web template. Many affiliate programs haveseveral thousand affiliates and one or two of the biggercompanies have over one million affiliates.
What are the advantages of joining an affiliate program?
They provide a ready-made business. This is a very big plusfor those people who want to earn some kind of living offthe Internet but lack the knowledge or inclination to set upa business by themselves.
Commissions and rewards are generally good, and the moreestablished programs offer a real chance of advancement tohigher and better-paid levels.
Other affiliates are usually on hand to offer practicalsupport.
What are the limitations?
You are restricted in your promotional activities due to thefact that you do not actually own the affiliate site theygive you. You won't be able to put such things as banners,images, links, meta tags, etc. onto your page.The URL of your affiliate page is often either too long orcontains such awkward things as question marks, which manySearch Engines will not index.
Any promotional ads or articles have probably already beenused by thousands of other people and consequently may havelost its impact, making it more difficult to achieve salesor referrals.
If the program you have joined has not yet establisheditself (or in some cases even if it has), then you mayencounter problems with payments owed to you not beinghonored. You also run the risk of low quality products orsub-standard statistics that do not accurately record howmany referrals or sales you have made.
You may be required to purchase a minimum quantity of theproduct on a regular basis before you start to qualify forcommissions or even before you can become an affiliate.You may not get the technical or affiliate support you mightexpect from the company. This may be due to inadequatestaffing, or the company's negligence.
Other people in your downline do nothing to promote theprogram.
At least four of the above limitations can be overcome witha little time and effort. You could, for example, come upwith fresher ads to promote the program (provided this isallowed).
If the company supplies the email addresses of people inyour downline, then you could offer to help the less activemembers. Very often these people are passive not becausethey are lazy or apathetic but merely because they don'tknow HOW to promote effectively! your guidance could meanthe difference between no sales or referrals and healthydownlines and residual incomes.
As regards promoting your actual page, here are a couple oflittle tricks that should overcome a number ofrestrictions:
Cloak your Affiliate URL to stop hijackers Affiliate MaskerWhile this will not help you to get listed on the majorSearch Engines, it will make your web page easier forprospects to remember and type into their browser's addressbar.
Go to your affiliate page. Place your mouse pointer anywhereon the page and right click once. In the drop-down boxchoose "View Source". This will display the HTML for thepage. Save this to your hard drive as a HTML document usingthe "Save As" function. Upload the page to your web site.If you don't have a web site then get some free web spacefrom one of these:
http://www.tripod.com/http://www.fortunecity.com/http://www.hypermart.net/index.gsphttp://www.coolchat.com/http://www.crosswinds.net/http://www.htmlpublishing.com/http://www.freehomepages.com/http://www.pageproducer.com/
Submit your 'new' page to the Search Engines. You are alsonow able to place banner codes, links, images, testimonials,in fact anything you want onto these pages, because you arein control of the HTML. A word of caution, though. Don'tchange the actual HTML of your original affiliate page. Justput the other stuff, like banners etc, around it.
Making this "mirror page" of your affiliate page willdramatically improve your advertising options.
Contact Email Address: publisher@aboutaffiliates.comWord Count: 689Category: Affiliate MarketingCopyright Date: 8/16/04Internet Address: http://aboutaffiliates.com/news/viewarticle.php?id=11 Autoresponder Address: workingaff@aboutaffiliates.com Special Requirements For Reprint:
You have permission to publish this article in your ezine or on your web site, free of charge, as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline.
You may not use this article in any publication that is not-optin (spam). A courtesy copy of the publication or link to the website you use my article on would be appreciated.
---------------------------------Working With Affiliate Programsby Jude Wright (c) 2004
-----------------------------------------------------Jude Wright has been an Internet Marketer for threeyears. She has just created a product that will helpother Internet Marketers keep all their marketinginformation in one database. Check it out at:http://i-marketingorganizer.com/organizer.htm
Everywhere you look you see affiliate program offers forevery product or service that you can think of. Some havefully automated systems that sell high volumes of hardproducts all over the world. In case you don't know, "hard"products are those that you can touch...unlike an ebook ordownloadable web template. Many affiliate programs haveseveral thousand affiliates and one or two of the biggercompanies have over one million affiliates.
What are the advantages of joining an affiliate program?
They provide a ready-made business. This is a very big plusfor those people who want to earn some kind of living offthe Internet but lack the knowledge or inclination to set upa business by themselves.
Commissions and rewards are generally good, and the moreestablished programs offer a real chance of advancement tohigher and better-paid levels.
Other affiliates are usually on hand to offer practicalsupport.
What are the limitations?
You are restricted in your promotional activities due to thefact that you do not actually own the affiliate site theygive you. You won't be able to put such things as banners,images, links, meta tags, etc. onto your page.The URL of your affiliate page is often either too long orcontains such awkward things as question marks, which manySearch Engines will not index.
Any promotional ads or articles have probably already beenused by thousands of other people and consequently may havelost its impact, making it more difficult to achieve salesor referrals.
If the program you have joined has not yet establisheditself (or in some cases even if it has), then you mayencounter problems with payments owed to you not beinghonored. You also run the risk of low quality products orsub-standard statistics that do not accurately record howmany referrals or sales you have made.
You may be required to purchase a minimum quantity of theproduct on a regular basis before you start to qualify forcommissions or even before you can become an affiliate.You may not get the technical or affiliate support you mightexpect from the company. This may be due to inadequatestaffing, or the company's negligence.
Other people in your downline do nothing to promote theprogram.
At least four of the above limitations can be overcome witha little time and effort. You could, for example, come upwith fresher ads to promote the program (provided this isallowed).
If the company supplies the email addresses of people inyour downline, then you could offer to help the less activemembers. Very often these people are passive not becausethey are lazy or apathetic but merely because they don'tknow HOW to promote effectively! your guidance could meanthe difference between no sales or referrals and healthydownlines and residual incomes.
As regards promoting your actual page, here are a couple oflittle tricks that should overcome a number ofrestrictions:
Cloak your Affiliate URL to stop hijackers Affiliate MaskerWhile this will not help you to get listed on the majorSearch Engines, it will make your web page easier forprospects to remember and type into their browser's addressbar.
Go to your affiliate page. Place your mouse pointer anywhereon the page and right click once. In the drop-down boxchoose "View Source". This will display the HTML for thepage. Save this to your hard drive as a HTML document usingthe "Save As" function. Upload the page to your web site.If you don't have a web site then get some free web spacefrom one of these:
http://www.tripod.com/http://www.fortunecity.com/http://www.hypermart.net/index.gsphttp://www.coolchat.com/http://www.crosswinds.net/http://www.htmlpublishing.com/http://www.freehomepages.com/http://www.pageproducer.com/
Submit your 'new' page to the Search Engines. You are alsonow able to place banner codes, links, images, testimonials,in fact anything you want onto these pages, because you arein control of the HTML. A word of caution, though. Don'tchange the actual HTML of your original affiliate page. Justput the other stuff, like banners etc, around it.
Making this "mirror page" of your affiliate page willdramatically improve your advertising options.
Contact Email Address: publisher@aboutaffiliates.comWord Count: 689Category: Affiliate MarketingCopyright Date: 8/16/04Internet Address: http://aboutaffiliates.com/news/viewarticle.php?id=11 Autoresponder Address: workingaff@aboutaffiliates.com Special Requirements For Reprint:
You have permission to publish this article in your ezine or on your web site, free of charge, as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline.
You may not use this article in any publication that is not-optin (spam). A courtesy copy of the publication or link to the website you use my article on would be appreciated.
---------------------------------Working With Affiliate Programsby Jude Wright (c) 2004
-----------------------------------------------------Jude Wright has been an Internet Marketer for threeyears. She has just created a product that will helpother Internet Marketers keep all their marketinginformation in one database. Check it out at:http://i-marketingorganizer.com/organizer.htm
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